Buggy-Doo!

When a logo request turned into a deep dive, we uncovered the truth: Buggy-Doo! wasn’t just another tour company — they were playing a different game. In a market driven by adrenaline, they stood for family, friendliness, and fun. We helped them own that difference with a brand built on clarity, warmth, and connection.

Project Overview

Buggy-Doo! started in Tenerife offering panoramic buggy tours to Mount Teide, where passion and charisma defined every ride. As the company grew, a challenge surfaced: guests expecting extreme off-roading often misunderstood what Buggy-Doo! truly offered — a guided, scenic, and family-oriented adventure.

When the founders moved to Benidorm to expand operations and include off-roading, they partnered with Zynergy Media to realign the brand, clarify its message, and position Buggy-Doo! as the go-to experience for families and couples seeking excitement, nature, and connection.

Strategic Approach

We began by identifying what made Buggy-Doo! unique — its friendly energy, close connection with guests, and focus on creating memorable moments. The new positioning centered around joy, connection, and professionalism: adventures that are fun, safe, and emotionally rewarding.

Through refined messaging, social storytelling, and a human-centered tone, we reshaped Buggy-Doo!’s perception — moving away from high-adrenaline off-roading and toward meaningful, shared experiences. The rebrand increased positive reviews by 40% and reduced customer complaints by 25%, proving that clarity and authenticity drive better results.

Buggy-Doo! is a family-focused excursion company that began in Tenerife and later expanded to Benidorm, offering relaxed buggy tours that highlight scenic landscapes, shared experiences, and a welcoming atmosphere for all ages.

Attention of

Ricardo Rodrigues

Timeline

4 Weeks + 2 Weeks

Services

Branding, Digital Marketing, Social Media Content

Design Solution

We built a vibrant and cohesive visual system that expressed Buggy-Doo!’s personality — energetic, approachable, and full of life. Instead of relying on aggressive imagery common in the off-road industry, we introduced custom illustrations to capture the sense of wonder, storytelling, and movement behind every tour.

The new identity included a dynamic logo, bright yet balanced color palette, and a suite of branded materials: uniforms, flyers, banners, review cards, and social media templates designed to communicate warmth and professionalism.

Every element was crafted to make the experience feel consistent, inviting, and unforgettable — a true reflection of Buggy-Doo!’s vision of adventure.

The Result

Buggy-Doo! now stands out as Benidorm’s leading family and couple adventure experience, offering shorter, more dynamic 1-hour routes that blend scenic views, safe off-roading, and post-tour relaxation in a local pub.

The brand now communicates exactly what it offers — a joyful, quality-driven adventure that connects people through exploration and emotion.