MAC Accounting

Mericia had a clear way of working: friendly, close and genuinely supportive. But her visual identity didn’t reflect that at all. From the outside, MAC didn’t show that mix of approachable and professional, and nothing in the logo or colours helped her stand out as someone who truly walks alongside entrepreneurs.

Project Overview

When we met, Merisia was running her business under the name MCA Books with a visual identity that didn’t match her warm, supportive way of working. The brand was hard to remember, looked more generic than professional, and didn’t highlight how close she is to her clients. Through our work together, MCA Books became MAC Accounting—a shorter, more memorable name that also holds her initials—and we built a visual identity around it that feels calm, approachable and trustworthy, ready to live across her website, documents and future communications.

Strategic Approach

We started with one idea: if working with Mericia feels calm, human and supportive, the brand should too. We built MAC Accounting around three pillars—clarity, approachability and trust—and positioned MAC as a guide for entrepreneurs, especially those facing language barriers or unfamiliar systems. Every decision in naming, visuals and tone of voice was made to reflect how she already works in real life: explaining, guiding and supporting, so clients feel in safe hands from the moment they first see the brand.

MAC Accounting is a Jersey-based business that simplifies financial and administrative tasks for entrepreneurs, breaking language barriers and offering professional support.

Attention of

Mericia Costa

Timeline

4 Weeks

Services

Branding

Design Solution

We translated the strategy into a visual identity built around guidance, calm and trust:

A custom wordmark logo with soft, rounded shapes that feel approachable but still professional. The fluid “MAC” form suggests movement and support, while the star symbol represents direction and financial clarity.

A colour system led by Soft Violet and Light Sky Blue to express clarity, creativity and a gentle, reassuring tone—supported by a gradient that adds depth without feeling heavy.

A set of sub-brand colours (Books, Compliance, Advisory) linked to the star, allowing MAC to distinguish services while staying visually unified.

Typography based on Satoshi: clean, modern and highly legible, keeping all communication clear and accessible.

The Result

MAC Accounting now has a brand that clearly shows who they are and what they stand for:

Entrepreneurs immediately understand that MAC is there to guide them, not confuse them.

The visual identity feels professional and modern, while still warm and approachable—perfect for a firm that breaks language and system barriers.

The toolkit (logo, colours, typography and assets) gives MAC everything they need to show up consistently across web, social and offline materials.

In short: MAC now looks and communicates like what it truly is—a trusted partner in financial clarity for entrepreneurs in Jersey, ready to grow with them.